In today’s world of rapid change, multiple media platforms, and countless organizations trying to capture people’s attention, it can be quite a challenge to produce an effective, integrated, and data driven marketing strategy. At Direct Intelligence, we combine our many years of marketing and fundraising experience with top tier analytics to get you the best return on investment possible. We are experts at integrating traditional fundraising and marketing efforts with emerging avenues, such as email, social media, and mobile, to capture your target audience and communicate with them in a way they want you to. Your customers and supporters are using new media already and we can help you connect to them. Utilizing direct and online marketing and analytic excellence, we will identify an effective strategy to meet your goals.

Direct Intelligence will develop your assets and help you turn any marketing or fundraising disadvantages into achievements, kick-starting your campaigns to increase both short and long term revenue. We start by assessing your current marketing and sales/fundraising efforts. If you are not optimally tracking activity and response, we will help to ensure that you gather accurate data from digital and traditional marketing activities – via your current database or helping you to choose the correct database for your objectives.  With accurate numbers to analyze efforts, we will strategize to increase your return on investment through more effective client response for sales and brand building. Then, ongoing, we’ll monitor performance and adjust tactics and strategy accordingly to ensure continued maximized return.

Direct Intelligence’s marketing and fundraising strategy will be unique for your organization and wholly data driven to maximize your return on investment.  Since no two organizations are the same, we do not offer a one-size fits all strategy.

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Contact Direct Intelligence today to review your current efforts and help you grow your organization by marketing and fundraising more successfully. We can be reached at 888.505.8836 or at info@direct-intelligence.net.

With our many combined years of non-profit and analytics experience, Direct Intelligence firmly believes that your organization’s marketing efforts are only as good as the analytics that drive it. However, time and time again we see that they are not the driving force, are misused, or are not integrated throughout your organization. Our cutting edge analytics steer all of our services and our Return on Analytics (ROA) service takes this to another level.

Via a wide array of advanced analysis techniques—such as regression, segmentation, quadrant mapping, and cluster analysis—Direct Intelligence will help you integrate and optimize your organization’s marketing work, so that you see the highest return on your investment. And, as with all of our work, we account for the many emerging opportunities afforded by social networking media. We will review your current analytics, strategize next steps, and implement a comprehensive marketing plan with you. This includes custom reporting, ongoing tracking, and revising your efforts as needed.

With Return on Analytics (ROA) we’ll help you make strategic decisions based on real data from all your channels—from traditional to digital—to get the most out of your investments.

More on Direct Intelligence’s ROA.

*Direct Intelligence knows no two organizations are the same.  We are dedicated to helping you make marketing and fundraising decisions based on real data and closely calculated return on investment. We do not offer a one-size fits all strategy for your advanced analytics needs. Contact Direct Intelligence today (888.505.8836, info@direct-intelligence.net).

With our years of web expertise, Direct Intelligence will work to update your site for the next generation of internet users. One-way information sharing is essentially over, yet we continue to see static sites without search or sharing options. The internet has become more interactive and user-oriented. As this change continues, many organizations are finding they need to update their websites to reflect new web behavior. Web 2.0 sites allow users to do more than just view information; for example, interact with other users, add content, and share information. These sites encourage users to add value and be a part of the cause or community.

Direct Intelligence will provide your organization with the web design and support to build a website or give your current site a 2.0 facelift. The result will be an interactive, dynamic, and engaging website that is easy to find, update, and use. Just as important, we build all sites with search engine optimization in mind to increase relevance and remove barriers to search engine indexing.  We will also create custom web templates with RSS, Twitter, Facebook, and video feeds as appropriate for your organization’s site.

As experts in making websites more engaging and easy to use, we will work to create a web strategy unique to your organization’s needs, and oversee all development and design to get the result you want. We are on the cutting edge of content management systems and technology, and will use tracking and analytics to maximize your efforts to funnel visitors to take action, visit fundraising or product pages, and sign-up for updates about the cause.

By maximizing your return on web (ROW) you will engage users on their terms and build stronger two-way relationships, which continually drive visitors back to your site and enhance their engagement with your organization.

More on Direct Intelligence’s ROW.

*Direct Intelligence knows no two websites or organizations are the same.  We are dedicated to making marketing decisions based on real data and closely calculated return on investment. We do not offer a one-size fits all strategy. To contact Direct Intelligence regarding your Web 2.0 needs, please call 888.505.8836 or email info@direct-intelligence.net.

Stephen King from Direct Intelligence / DI Mobile and Roger Craver set the stage to understanding the importance of creating a mobile strategy to engage your supporters. Click below to watch the webinar. If you would like to download a PDF of the PowerPoint, click here.

Agitator Mobile was also created for this event so we can learn together about how this technology can help us achieve our engagement goals. To download, text AGITATOR to 53000.

If you have any questions, please contact Stephen King at sking@direct-intelligence.net or 415-505-8836, or by clicking here.

Mobile Engagement from DonorTrends on Vimeo.